From first sketch
to final stitch.
Building athletic apparel for the next generation of female athletes- concept through production, end to end.
The role
Head of Product:
Design, Development & Growth
Destira is a women-led brand building athletic apparel for the next generation of female athletes. As Senior Director, I lead the full product lifecycle across gymnastics, swim, activewear, and toddler — from original concept and illustration through sourcing, production, and go-to-market.
Most design directors hand off at the sample stage. I don't.
I own the supply chain, manage factory partners across multiple countries, set quality standards, and see every product through to the customer. The result: elevated craft, expanded category offerings, and measurable growth in revenue, margin, and production velocity.
Original creative work
The prints
Every print across Destira’s assortment is original — illustrated by me and my design team, developed in-house from concept through color separation and production-ready artwork. No stock, no licensing. All ours.
Brand collaboration
Athleta × DestiraDesigning for
a national partner
When Athleta named Destira design partner, I led the leotard capsule across six seasons—direction, technical development, and production—sketch through shipped garment.
New category expansion
Building from scratch
Expanding a brand beyond its core requires more than new designs — it requires new infrastructure. I built both of these categories end-to-end: new vendor relationships, new fit blocks, new silhouette systems.
Swimwear
Built entirely from scratch — new vendor relationships, fit blocks purpose-built for swim, original print stories developed in-house, and silhouette architecture across one-piece and mix-and-match styles. Every print is an original illustration.
Activewear
Extended Destira’s reach beyond the gym and into everyday athletic life for kids and teens. New fabrics, new silhouettes, new customer — built to compete in a crowded activewear market with Destira’s distinct creative voice.
Core business
5,000+
Active SKUs across the assortment
Gymnastics leotards
Leotards are Destira's foundation — and managing them at scale is the job. I oversee full design direction across seasonal drops, original print and pattern development, fit and performance standards, and a live assortment spanning multiple factory partners.
This category demands both creative consistency and operational precision. Every season, every drop, every size run — held to the same standard.
Category expansion
Building a new customer
I led Destira's expansion into toddler — identifying the opportunity, designing for a customer who can't dress themselves while also selling to the parent watching. Those are two completely different briefs in one garment.
New fit blocks built for smaller proportions, simplified construction for easier dressing, and emotional design appeal that works for both child and caregiver. A new customer segment, incremental revenue, and a stronger brand story for the whole family.
Design focus
Age-specific fit & comfort
Simplified dressing & wearability
Strategic outcome
New customer segment — incremental growth beyond core gymnastics
Process & production
Design doesn't stop
at the sketchpad.
I source fabrics, manage factory partners, review cut markers, and walk the floor. Production is part of the creative process — and owning it is what makes the work scale.
Fabric sourcing
Pattern review
Sublimation printing
Production specs
Product case study
Want to see how a declining category became Destira's top revenue driver?
Read the case studyCompetition leotard relaunch — +650% revenue growth in 24 months