Concepting & Product Innovation
Pandemic Pivot – Non-Medical Masks
During the pandemic, I led Destira through a strategic pivot to design and manufacture non-medical face masks. I created design concepts and prototypes, sourced a new supply chain, and executed a first-to-market strategy that kept the business profitable during the shutdown. This initiative showcased my ability to innovate quickly under pressure while maintaining quality, scalability, and brand integrity.
Destira Face Masks, 2020
Hello, Sunshine!
Geometric Gems
Her City Never Sleeps
Let's Taco 'Bout It
Bright Horizons
Seasonal Collections – Destira
Each season began with a story. I led a team of designers, product developers, and patternmakers to concept, design, and execute cohesive collections from initial inspiration through final production. I directed all print and pattern design, ensuring each collection told a unified visual story across categories and seasons. Together, we refined fits, developed new silhouettes, and introduced innovative fabrics and graphics that elevated the brand’s design language and expanded its product range.
Amalfi Collection- Summer 2025
La Dolce Vida- Print Lineup
