Concepting &

Print Direction

SEASONAL COLLECTION STRATEGY

PRINT & PATTER DESIGN

MOOD BOARD DIRECTION

VENDOR EXECUTION

COMPANY

Destira

ROLE

Print Director

— THE WORK

TENURE

2019 - 2026

SCALE

8 collections/ year

From Story to Product

Destira makes gymnastics, swim, and activewear for girls. The brand competes on design — distinctive seasonal collections that gymnasts actually want to wear in the gym.

As a print director, the job was to build those collections from scratch, four times a year. That meant defining a seasonal concept, creating the mood reference, developing original prints, and directing the vendor through to production-ready leotard patterns.

Each collection had to be visually cohesive, brand-consistent, and designed to stand out on a competition floor. Every print was original — no licensed artwork.

01

Concept

Define the seasonal story — cultural reference, color feeling, visual world

02

Mood Board

Create visual reference: editorial, photography, art, material texture

03

Print Design

Original illustration — repeat tiles, motif families, surface pattern

04

Colorways

Palette development — primary, secondary, and accent across the collection

05

Spec & Vendor

Technical flats, print placement guides, production-ready file delivery

COLLECTION 01

Amalfi

Mediterranean summer - cobalt, terracotta, lemon cream, warm white

Inspired by the Amlfi coast — ceramic tile patterns, sun-bleached linen, the geometry of Mediterranean architecture. The palette built from saturated cobalt and terracotta, grounded by warm white and cream. The printed needed to feel hand-crafted without looking rustic — a fine line between artisan and polished.

ORIGINAL PRINTS — CUSTOMER BRIEF: FIVE TO ELEVEN YEAR OLD GIRL

PRINT PROCESS: RUNNING YARD GOOD/ PRINT REPEAT

PRINT PROCESS: ENGINEERED PANEL PRINT

COLLECTION 02

Neon Dream

90s maximalism - electric pink, acid yellow, electric blue, black

A deliberate swing toward cultural nostalgia — the hyper-saturated palette and pattern energy of early 90s sportswear and street style. This collection required the wildest print vocabulary: abstract blobs, graphic type-as-texture, electric neon grounds layered with geometric fills.

The challenge was keeping it legible as a gymnastics product — bold enough to read across a competition floor, cohesive enough to feel like a designed collection rather than a mood board explosion.

COLLECTION 03

Tropics

Jungle maximalism- sun washed turquoise, hibiscus pink, mango, lilac, and soft aqua

Rich botanical density — a study in color, scale and play. Pushing the illustration vocabulary toward something lush and maximalist while keeping the product wearable on the gym floor.

This collection leaned hardest on the hand drawn quality of the illustration work. The complexity of the motifs required careful scaling decisions — what reads as a full garment print, what becomes a placement graphic, what works as a border treatment.